Whether you have an online business or you are a digital marketer, you probably using Facebook ads to either make sales or drive traffic to your website.
One of the challenges with Facebook ads is that there are a lot of very good ads that you have to compete with on the same audience.
During the last 2 years I created and launched more than 15,000 ads, and spent over 1,000,000$ on Facebook advertising.
And now I’m going to share with you the top six tips to use when creating Facebook ads in order to get the best ROI.
(or at least to have cheap click and high CTR)
1. Always Use Facebook Pixel.
The Real Power of Facebook Advertising.
Let’s begin with the end: All you need to do in order to use the mighty and “terrifying” pixel is just Copy-Paste. That’s it.
I don’t understand why people are so worried, even terrified when I talk about Facebook Pixel thinking that it’s some complicated stuff.
It’s just a piece of code that you need to copy to your website so that Facebook can track actions like “Purchases”, “Signup” (Lead) and more! when people are taking on your website.
This is our way to use Facebook AI, so Facebook will know to show your ads to people who most likely would take similar actions on your website.
So don’t let your panic out of technology prevent you from using a Facebook Pixel.
Not using this gift it’s like going to war in 2029 with swords because you are too afraid to learn how to use laser guns.
If you don’t know how to use facebook pixel in the right way, check out the Facebook Ads Mastery
2. Be unique and use text style.
When there are so many ads on our feed, and when there are so many rich and successful advertisers who spent tons of money on videos and creative, we need to be unique in order to get some of that sweet facebook traffic, and with styled text – this is possible!
Using tools such as yaytext will allow you to create AMAZING EYE CATCHING ADS just like this:
3. Use Emojis!
We are in 2019 – People don’t read anymore!
Well… you are still reading… but your audience are not!
Researchers have discovered that nowadays the main way of communication among the millennial generation (who are the main audience today) is by emojis! people don’t use words anymore.
I’m not saying that you need to get rid of text and start using only emojis, but what I do try to say is that you need to start add some emotion to your text using and emojis.
The more emojis you can add, the better the ad will be.
4. Put Your Link In The Text.
I know that facebook has a little text box that says: “Your URL here”, but that’s doesn’t mean that this is the only place you should put your url at.
I recommend to put a short URL (use a url shorter such as Bitly) at somewhere between row 3 to 5.
Because that row is visible before the button “read more..” and it allow you to make your audience to go into your website at the first impression.
That thing alone can increase your CTR by 5%-15%!
5. Headline, Headline! , Headline?
Everyone are teaching to create the same ads with different headlines in order to test which headline is the best.
Not everyone is teaching how to use the H,H!,H? method, because they don’t know it! (We invented that for ourselves)
The H, H!, H? method is the easiest way to try different types of headlines that works the best. And it’s goes like that:
Step 1 – Write down an headline.
example: The “Facebook Free Traffic Loophole” Is The Best Free Traffic Source At 2019
Step 2 – Write down the same headline but with call to action in it.
example: “Facebook Free Traffic Loophole” – Use The Best Free Traffic Source Of 2019 NOW! .
Step 3 – Write down the same headline but as an answer.
example: Does the “Facebook Free Traffic Loophole” Is the Best Free Traffic Source At 2019?
That simple H, H! ,H? method will gets you 3 different angle for the same title that you wrote, and different results as well.
For me the H? headline works the best, I guessing that this is happening because there is a shade of mystery around that type of headline.
6. Use professional advertising methods
most of the advertisers don’t know it, but there are proven kept secret methods for increasing your ROI and making more revenues with facebook ads.
the “Hit n Run” method, the “Back Door” and the “Yin & yang” method are method that Hadar and I teach step by step in the Facebook ads mastery program, and those methods alone can turn almost any bad campaign to a goldmine.