Have you ever heard about “The Curse Of The One”? 👿
The best way to explain what this curse is about is to begin with a little TBT
(Throw Back Time)
Not long ago, A guy named Mark (and his entire crew), decided to change facebook ads policies.
Well… not exactly changing them but more like – MAKE IT IMPOSSIBLE FOR US TO ADVERTISE ON FACEBOOK.
I call it “The Black Week”.
Because in that week we lost all of our 800 ads accounts.
YES – 800 ADS ACCOUNTS were gone!
In that week more than 85% of our affiliates friends lost their main traffic source.
And for them – That was their only source.
So when 85% of our friends lost 100% of their ability to create traffic,
they lost their main stream of income.
And we have lost only 10%.
So we had 10 different traffic sources?!
No we had only 3.
Now let me explain for you what “The Curse Of The One” means:
When you count on one traffic source you are basically gamble on your business.
Because no one can predict if and when facebook will change their advertising policies again, or my maybe google will be the next one to make their changes. who knows?
That’s why we invented “The Three Traffic Streams Rule”.
Which allow you to adjust your business to any change that will comes in the future,
And to maintaine you income steady no matter what will happen.
So how did we lost only 10% of our income and not 33%?
The reason is that we are not spliting our money equally between all the traffic sources.
In fact, this is how we split our money: 60% / 35% / 5%
The 60% is our main traffic source.
Today it’s Facebook.
Most of our customers came from our Facebook ads.
The 35% is our secondery traffic source.
Today it’s Google.
We make more profit from our Google ads,
but that’s because we invest less money in it.
(I’m not going to explain why we are not investing more at google at this post. all you need to understand that this is part of bigger thinking)
And the 5% is our backup traffic source.
Today it’s Taboola and Outbrain (Native)
The reason why we are not spending more than 5%
is because we keep this traffic source for Dark Days.
We always maintain profitable ads on that platforms for a day of a crisis.
So now we have one question that remain open:
How did we lost only 10% of our income?
It’s simple: when we lost all of our Facebook Ads accounts, we immediately split the Facebook budget between Google and Taboola.
In this way, we managed to maintain our traffic and the revenue to stay almost identical, even without advertising on Facebook.
As a new affiliate or digital marketer try to stick to one traffic source.
But when you start to grow, make sure to implement “The Three Traffic Streams Rule”.
It will let you accelerate your growth in the future and will be keep you from falling when a major changes will happen.
Please let us know what you think about that post and leave a comment
by :Shalev Ifrah & Hadar Ashuach