One of the most important things in building information products is to understand the needs of the target audience to which we are aiming.
In order to do this, we must first do a thorough market research and analyze our audience.
In this article we will show you 5 key principles that will help you in the beginning.
1. Confirm Your Digital Product Idea
Before we start building a product, we first want to do market research and understand our target audience is, and if there is a demand for the product we want to build.
Amazon has a lot of books sold in a few copies, because these are usually friends and family who buy from us.
But they’re not the audience we’re targeting, we want a broad deployment of a relevant audience.
2. Building Your Audience With Free Content
Once our site has a landing page that asks the user to enter details.
We need to give him an excellent reason why he should subscribe to our mailing list.
All over the world there is not one person who does not like free stuff, so to motivate users to action, we offer them free content such as articles in the field to gain more knowledge, mini-course, restricted access to a certain area, etc.
3. Create Digital Product
After we did market research, we realized who our target audience was, and we built mailing lists.
It is time to begin building our product, a product that will meet the needs and difficulties of those users.
whether you feel ready or not, it’s time to start building. To many, this is the hardest part of the entire process–actually creating the digital product–simply because it’s a very new experience at first. The important point to remember, though, is that once the material is created it can be reused over and over again.