If you thought that just writing content for an e-book is mainly what you need to focus on, you are almost right.
True, writing the content of a book is a very important thing, but more importantly, it is to build the strategic plan around your product.
In this article I will show you the most common mistakes people make when they want to market an ebook.
And we will understand how to market our product in the best possible way, to create the best product in the market.
1. Forgetting About Ebook Marketing
One of the most common mistakes we make in the process of writing our book, is actually not thinking about how we are really going to market it. You need to give a very important emphasis to the book because it can make us postpone its launch. Just talk to people and let them know you’re going to launch a book on a particular subject and create a buzz around it !!
When writing a book you have to take into account it’s about everything you need to help that ebook reach your target audience.
2. Failing to Build a Email List
If you’re marketing anything, you should start building your email list immediately. People still read emails and they deliver an excellent conversion rate, so don’t ignore the potential for spreading the word about your ebook. As we mentioned earlier, setting up an email list specifically for your ebook can help you decide whether it’s a valid idea. Once you have the green light, it’s a good way to start building up a relationship with the community you want to reach.
3. Ignoring From SEO
One of the most critical things you need to take into account is the marketing process in search engine, focusing on promoting the book on Google
is also known as SEO,Better SEO equals better search position, putting your ebook promotional page on the road to better conversions.
4. You Must Have Social Proof
Customers rely on people who have already purchased the product from us, it is very important to present testimonials from existing customers we have. It increases the sense of security when a user wants to buy our product.
How can we get a social proof when writing our first ebook?
An effective and very simple way is to give people a copy of our ebook, in return for feedback, this testimony of those people is very important to us in promoting our ebook’s sales in the future.
If you have other stats that make you look good, use those as social proof and it will help you a lot
5. Choosing the Right Title
The title of our book is very important in order to leave a good first impression, it encourages people to buy our book, You can ask the users that you’ve already brought them your ebook what they think about its title, and get feedback from them.
Read about 6 Ebook Planning Mistakes You Most to Avoid.